Sesame Street’s Success with Viral

Using YouTube to promote yourself isn’t just for businesses and creative geniuses. Even a TV show that has been airing for over 40 years can still utilize social media to promote itself. I’m specifically speaking about Sesame Street’s recent online buzz and how it has promoted the brand.

A video posted in October has reached over 1.2 million viewers due . The video “I Love My Hair” was featured on ABC Nightly News with Diane Sawyer due to it’s incredible impact on the African American community. The Sesame Street writer responsible for this song wrote it for his daughter, who he adopted from Ethiopia.

Although the audience of this video is intended to be young children, Sesame Street’s use of their YouTube channel has made it available to many generations of women who can relate. As soon as I saw it, I sent the link to my sister, who adopted three Ethiopian children in 2009. She had already seen it, loved it, and shared it with her friends. It truly is truly great to see such a good message spread to so many people because of social media.

Sesame Street has also shown a satirical side with recent pop culture spoofs. A recent episode played off Apple’s “There’s An App For That” campaign, was featured on CBS news as a top viral video of the week. The iPogo boasts video chat and social networking.

And there was also Grover’s “Smell Like a Monster” spoof of Old Spice’s “The Man Your Man Could Smell Like” commercials, which has over 5.6 million views.

Sesame Street seems to know what they’re doing, and marketers should take note. These parodies may be silly, but it has boosted the brand to relevance once again. Their YouTube channel has nearly 90,000 subscribers and over 163 million views of their 750 videos. And they’re not just for kids.

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~ by julieesmer on November 8, 2010.

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